Located in Greenwich Peninsula, the newly evolving cultural hub of London, Now Gallery has over the years staged the series of open access, fashion-focused interactive installations, allowing London’s young creative forces to transform the gallery space into a truly immersive experience. “Creativity comes in many shapes and forms,” says Jemima Burrill, curator and cultural coordinator at the gallery. The aim of these multidisciplinary shows, she says, is to show that “when given the time, space and finance a fashion designer can create something totally unique in a gallery space.”
An ultimate playground for young artists, fashion designers and photographers, the gallery has collaborated with the likes of Molly Goddard, Charles Jeffrey and Richard Malone. “It is the best fashion voices that get heard at Now Gallery”, Burill adds. “They are given a space to design something other than clothes; they are given a creative space to really stretch in and come up with an exhibition which cuts beyond fashion.” From Charles Jeffrey Loverboys’s gigantic 3D creatures to Richard Malone’s wearable sculptures and Molly Goddard’s oversized curtain-like tulle dresses, the gallery allows the designers to transcend their usual roles and partake in the discussions of what ‘art’ can be.
Following Malone’s Rinse, Repeat – the exhibition that celebrated the designer’s creative process –, Ogunlesi, Burrill says, was an obvious choice. “Watching her last show both men and woman walked, both looking equally stunning, sexy and powerful. The way she made the models strut with authority and sensuality with clothes that truly emphasised them and gave them glamour and glory… There was no doubt in my mind that this was the woman I wanted in our gallery,” she says.