Fans were teased and told to expect the unexpected – we were personally really excited about it and even talked about it beforehand – and Moncler did indeed surprise us with an unforgettable live performance featuring Alicia Keys, Cleo Sol and Little Simz who performed an awe-inspiring live set of anthems. A nod to her hometown New York City, Keys dedicated her performance to The Art of Dreaming where performers wore the upcoming Moncler x Alicia Keys collection, an effortlessly fluid capsule that Keys describes as “Cool, easy, one hundred per cent New York – inspired by late '90s streetwear, but with a twist.”
Creating very distinct artistic worlds under one roof, Moncler’s heritage was reimagined in ways that went beyond fashion including futuristic journeys and reimagined show formats: from robot peepshows exploring The Art of Love by Hiroshi Fujiwara's Frgmt, to a foam and sound installation presented by Palm Angels who tapped London’s Boiler Room to turn up the volume. The foam, acting as a metaphor for Moncler’s affinity for snow, created a place-non-place where guests were able to explore sound and touch. Francesco Ragazzi, founder and designer of the luxury streetwear brand traced The Art of Lightness to the infinite possibilities we have inside and outside ourselves and further expressed how “the result is a celebration of the individual imagination – a space that can be whatever you want it to be, where freedom and self-expression are enhanced at the utmost.” The Moncler x Palm Angels collection, launching later this year, will explore Francesco Ragazzi’s endless fascination with vintage and Americana, interpreted through his distinctive Palm Angels lens.