Yes, it is called Miami Art Week for a reason, but don’t fashion and art go hand in hand a lot of the time? Indeed. And especially in Desigual’
s latest presentation. The Barcelona-based brand went back to the American city after last year’s Color House Project, where they invited a handful of creative forces – like singer Aleesha or artist and influencer Miranda Makaroff – to work on projects like music videos or a capsule collection. This time around, it got bigger (and better).
Under Carlota Guerrero
’s creative direction, Desigual unveiled its 2020 collection at the Temple House Miami with a performance full of dancing, eroticism, diversity and, above all, universal love – hence the claim ‘love different’. Starring Lola León, Madonna’s daughter, who proved her dancing and performative skills in front of a very excited audience, the entire performance revolved around a universal sign of love: the kiss.
After some fierce catwalking by models, performers, and brand’s friends alike, they all paired and started kissing and undressing sensually, ending in just nude – every shade of ‘nude’, from pale pink to dark brown – underwear and, as a curious and statement detail, their nipples covered – both men and women because #freethenipple –, and a sort of massive orgy guided by fluid love. The icing on the cake was The Black Madonna’s DJ set to end the night.