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One of the most important places in fashion history was Fiorucci’s shop in New York City. Everyone who was – and wanted to be – cool had to visit the emblematic spot at East 59th Street to see (and buy) what was hot at the moment. And one year, shiny leather pants were mandatory to have the perfect outfit. For the campaign, two women with a fierce attitude made the viewer focus the attention to her butts. Irreverent, sexy and fun: that’s what Fiorucci was known for.

Fiorucci campaign by Oliviero Toscani (1970).

Get your copy of METAL Nº 37 at our online store.

Lusha Alic
Matt King
Tiffany Johnson (PRM), Clarice Vitkauskas (Next)
Hair & make up
Jinny Kim
Special thanks
Putney Studio
Doria Arkoun

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