The cult accessory brand Manu Atelier drops their new collection in collaboration with established fashion photographer Harley Weir. In The Paradigm of Cycles: Women and Earth, Manu Atelier and Harley Weir encapsulate femininity, strength and earthiness. The campaign reflects both the brand's young, fun energy and their avid commitment to sustainability; the bold colours, playful texture and various nods to nature are anchored by the sleek, minimalist bags and the props are made of recycled milk boxes.
Harley Weir’s work tends to focus on specific features and body parts, and model Cho Wong’s long limbs and hard angles perfectly offset the amorphous set design. Manu Atelier prides itself on their ardent sustainability policy, involving a vertical production system, local manufacturing and zero-waste. Daughters of a reputed Turkish leather-worker, Beste and Merve Manastir grew up making handbags out of spare leather, and continue to maximise fabric by hand-cutting, stitching and painting all their products.The campaign also features emerging designer Lou de Bètoly, working in tandem to create the garments for the shoot from scrap fabrics and upcycled materials. As autumn starts, Manu Atelier’s Pre-fall 2022 collection will provide the perfect stylistic synthesis of Earth and Woman.
