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Amid fashion weeks' craziness this month, Maison Kitsuné and the Japanese activewear brand and wander take us on a journey to natural landscapes where we can get away from the noise of the city for a while. This is the second stop of their three-part campaign for Spring/Summer 2023, and in the campaign of their new collaboration, they look at functionality, technical fabrics and an experience defined by incredible views and reconnection with oneself. Are you ready for a trek through the mountains?

While many brands now turn their attention to the main European capitals where lots of fashion shows are taking place, Maison Kitsuné bets on the mountains' highest peaks and sit against the picture-perfect backdrops of its panoramas. Through sporty and versatile silhouettes and emphasizing the importance of practical and useful garments, their new collaboration with and wander takes us outdoors. A celebration of freedom and escapism that will culminate in a third part, an episode that we will discover soon.

The Spring/Summer 2023 second stop exclusive pre-launch will be on March 4 in Paris and Tokyo at Kitsuné Filles du Calvaire and Maison Kitsuné Daikanyama boutiques. The global launch will be some days after, on March 8, online at Maison Kitsuné and and wander websites, as well as in-store at Kitsuné and and wander boutiques worldwide.

David Alarcón

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