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Imagine a castle in which classicism and traditional ornamentation in golden tones coexist with rooms that have a retro aesthetic whose walls are painted in pink, green and blue. It does exist, and Nicolas Ghesquière has found it. Located in France, he has not only travelled there to shoot the Louis Vuitton 2021 Pre-Fall campaign, but his new proposal displays a fondness for the mixture of the greatest classics and a cosmopolitan spirit. A vitamin collection that promises to blur aesthetic boundaries.

Who said luxury had to take the form of sophisticated ball gowns, voluminous tulle skirts and diamond-encrusted tiaras? Gone are the classic conceptions of elegance understood as a meticulous coherence among all the elements that are part of our attire, thought by and for every occasion. Contrast prevails, and the demonstration that risk, colour and sports inspiration is not at odds with good taste is evident in the new Louis Vuitton’s collection, photographed by Nicolas Ghesquière and starring actor Stacy Martin, their new ambassador who is also a friend of the Maison.

Designed on three fundamental pillars, which the artistic director refers to as 'tech romanticism,' 'energetic sportswear' and 'rediscovering essentials,' Louis Vuitton's Pre-Fall 2021 collection is between chic and casual, experimentation and respect of the tradition so admired by the followers of the French brand. Knee-high boots are mixed with wide-leg pants, shorts and jackets in colourful tones, from electric green to bubblegum pink, and bags – in all their shapes and colour – complement a collection devised to walk with a sense of confidence in the city. Or to read a book in the kitchen, as Stacy does in the campaign. A message in favour of emotion that invites us to get out of our comfort zone and try new options.

David Alarcón

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