It is no accident that this campaign was shot on an airstrip, symbol of new beginnings. And it is that, although take-off usually represents new adventures, Louis Vuitton’s Pre-Fall 2021 collection embarks on a journey connected to reality and the present moment. What are young generations seeking in aesthetic codes? What values are important nowadays? Virgil Abloh seems to have found the answer to all the questions that arose when we couldn’t leave home in this collection, in which tailoring reinvents itself getting closer to inclusion.
From back-to-work garments defined by neutrality and functionality, to Monogram suits with intergalactic prints, the result of the duality between reality and fiction. It is precisely this pairing which inspires one of the key mottos of the collection, in which we read "Separate fashion from fiction," alongside other messages such as "Don't let your day job define you." Described by the designer as 'relaxed formal,' the collection consists of thirty looks which revisit the Maison’s logo, adding it to accessories and travel bags. And to a Messenger bag with raised letters.
There are also coats, jackets or shirts, impregnated with a salt-dyeing Damier print. One more example of the interest the brand has in combining past, present and future in a global concept. While caps, hats and scarves – with Galaxy and Damier prints – add an extra dose of personality, shoes stand for elegance and distinction. Not forgetting Abloh's taste for risk, in the form of bright green and yellow sneakers with the logo. If the new normal is like this, we are looking forward to discovering it.