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Louis Vuitton has the joyous spirit of travelling in its DNA. Their first trunk, invented over 160 years ago, has became one of the Maison’s most emblematic and sought-after pieces, as well as “a beacon of innovation and creativity.” But as time goes by, the world changes. In today’s digital, metaverse-dominated world, the French House is venturing into new dimensions with the VIA Treasure Trunk, “its first digital trunk, designed for those who seek to travel through new dreams and realities.”

But what is it about? The VIA Treasure Trunk is Louis Vuitton’s incursion into Web.3, and it allows its users to have exclusive access to the Maison’s latest product releases. This new release merges the digital and physical spaces through limited-edition collectibles, acting “as portals into the world of Louis Vuitton, revealing new, limited products and experiences through immersive drops which will be progressively launched at regular intervals throughout the year.” Each of these collectibles will be revealed in a digital form through the Treasure Trunk but it will also be twinned with exclusive access to a physical counterpart.

Zach Lee

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