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Loewe is known to examine and highlight the creative community built around their brand through their campaigns. This time around, their Pre-fall 2022 collection explores the community surrounding their latest collections and bags, featuring such celebrated figures like singer Caroline Polachek, actor Anthony Hopkins or The Crown's Josh O'Connor, lensed by Juergen Teller.

The Anagram Studs T, Anagram Tote, Large Flamenco Clutch, Amazona 16 Square bag or Small Puzzle Edge Bag are the stars of this campaign, seen around the shoulders or on the hands of different celebrities. These are seemingly intimate, low-key and playful portraits that form a gallery of unique, quirky characters (including people like model Kaia Gerber, American sculptor Lynda Benglis or Japanese Paralympic athlete Maya Nakanishi) in both interiors and en plein air, nonchalantly leaning on walls, appearing in foam-filled bathtubs or even in beauty parlours. Doesn't it make you want to join Loewe's singular family?

Mercedes Rosés

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