On April 15, Loewe is launching its third capsule collection with the legendary Ibiza boutique Paula’s, continuing the women’s and men’s ready-to-wear and accessories collaboration that fuses bohemian coastal dressing with the iconic Paula’s playful prints. Sticking to their tradition of easy, breezy artistic style clothing, this time the collection celebrates the extravagant spirit of Ibiza, focusing on the historical connection of Paula’s with the vibrant creative scene of this Balearic destination.
The Loewe Paula’s Ibiza Spring/Summer 2019 collection evokes a purifying island getaway. On this occasion, the artisanal expertise of Loewe gives shape to a carefree summer line that combines natural fibers with a colorful range of soft hues tinged by the sun. Informal pieces characterized by often being exchangeable for both men and women are conceived with light organic textures and aged finishes.
From 1972 until 2000, Paula´s Ibiza, the renowned clothing boutique in Ibiza’s old town, was the epicentre of a small but significant social, cultural and stylistic revolution. Their trademark prints, inspired by the landscapes of Ibiza, have been personally selected by Jonathan Anderson, Loewe’s Creative Director, from their iconic archives and revived within this effortless summer wardrobe.
Balearic culture remains a constant source of inspiration for Loewe. This collection combines an irreverent beachside nostalgia with meticulous craftsmanship, which translates into a variety of new prints that add a twist to the intrinsic romanticism of the Spanish brand and the outstanding technical complexity of organic textures. Loewe Paula’s Ibiza 2019 accessories include swimsuits, patterned beach hats and also towels. The new bag models Cushion and Bum are the excellent complement for summer excursions, while the iconic Puzzle, Hammock and Gate combine leather with natural fibres.
Let’s keep on wishing we were on vacation already with the idealistic campaign pictures taken by photographer Gray Sorrenti in the Dominican Republic. A story that perfectly merges the carefree spirit of Ibiza with the wild nature of this idyllic Caribbean enclave.
From 1972 until 2000, Paula´s Ibiza, the renowned clothing boutique in Ibiza’s old town, was the epicentre of a small but significant social, cultural and stylistic revolution. Their trademark prints, inspired by the landscapes of Ibiza, have been personally selected by Jonathan Anderson, Loewe’s Creative Director, from their iconic archives and revived within this effortless summer wardrobe.
Balearic culture remains a constant source of inspiration for Loewe. This collection combines an irreverent beachside nostalgia with meticulous craftsmanship, which translates into a variety of new prints that add a twist to the intrinsic romanticism of the Spanish brand and the outstanding technical complexity of organic textures. Loewe Paula’s Ibiza 2019 accessories include swimsuits, patterned beach hats and also towels. The new bag models Cushion and Bum are the excellent complement for summer excursions, while the iconic Puzzle, Hammock and Gate combine leather with natural fibres.
Let’s keep on wishing we were on vacation already with the idealistic campaign pictures taken by photographer Gray Sorrenti in the Dominican Republic. A story that perfectly merges the carefree spirit of Ibiza with the wild nature of this idyllic Caribbean enclave.
The Loewe Paula's Ibiza Spring/Summer 2019 collection lands in stores on April 15.
