Some pieces are lucky enough to become icons for an entire generation, and even for the ones coming after it. That’s the case of the Trucker jacket by Levi’s, which was born fifty years ago and quickly was adopted by the counter-culture revolutionaries that inhabited San Francisco in the late ‘60s. The success of this denim piece, now considered a wardrobe essential, can be explained through the massive DIY use that its wearers gave it. And to commemorate its 50th anniversary, Levi’s has asked fifty creatives around the world to give it their special touch and celebrated it with a party at Levi’s Haus in Los Angeles with performances by Solange, Snoop Dogg and Chance the Rapper.
Levi’s knows what it does, and that’s why some of his pieces are wardrobe essentials since their creation. The Tucker jacket is one of them – I mean, is there anyone who hasn’t owned one in his or her life? The piece became famous because of its use during counter-culture movements in the United States, whose participants heavily customized it with safety pins, parches, studs, cut-outs, etc. And following its inherent DIY nature, Levi’s has asked fifty people working in the fields of fashion, art and music to reimagine the Tucker jacket. Virgil Abloh, Emmanuelle Alt, Undercover’s Jun Takahashi and Solange are some of the chosen ones to give the piece a contemporary twist, turning it into an even stronger fashion statement than it already is.
BoyNam
Chance the Rapper
Diplo
Irene Kim
Justice
Karla Welch
Karlie Kloss
Nick Sullivan
Snoop Dogg
Tinie Tempah
Van Nes Wu
Virigil Abloh