Self-produced and co-directed with Alexis Rummler
, Look At You
can be split into two parts. The first sees the rapper and actor injured and displaying “lots of scars,” whilst he desperately yells over a classic trap beat and distorted guitar riffs. Leo Luchini’s larger-than-life character manifests himself alongside demonic figures and supposed foes, in an eerie, red-lit, cinematic setting, an expansion of his creativity which could already be seen in his 2016 hit Bubblegum Creep
The second part of the music video takes a softer approach, sonically speaking. Acoustic guitar in hand, Luchini now finds himself transformed into an angel sat atop of a basketball hoop and captured through a vintage lens. The peaceful, melodic ending is a sharp contrast to the overall dark tone of the song, as if Luchini has made amends with his past turmoil and taunting. Look At You
is a product of self-reflection and self-realisation, and perhaps a cautionary tale to look at yourself, before its too late.