The vibrant coloured prints, the power of shades and the brand’s identity are some of its great distinctive characteristics. The Ethiopian-Canadian brand brings together past and present in a project that reimagines the classic Ethiopian mattress print. Its founder, Maisha Marshall-Ende, was born in Addis Ababa, (Ethiopia), and was adopted by Canadian parents when she was a few days old. She grew up in Ethiopia, only spending her childhood summers in Canada, and her own life experience is a perfect example of what she achieves through her brand. She sets out to reconcile the complexities of culture and Blackness through design.