To represent the transition onto a new collection, Allyssa Heuze thought of the idea of moving to a new apartment with your friends, and the playfulness that comes from the novelty, which makes us feel “like a kid in a new playground”. Elements such as a chair and a table are part of the setting to “convey that feeling of nostalgia, as they’re furniture we usually leave behind or furniture we first place”, she says.
Le Denim collection, which is available all year, exclusively uses denim with an “aim to celebrate the fabric, giving it more chic and timeless qualities”, tells us David Sarfati. The silhouettes show a more relaxed approach, which is the result of the creative director’s exploration of femininity through the brand’s menswear aesthetic. “We are definitely not a traditional denim brand so we function more with silhouette and volume research”, he says. The result? Keep scrolling and fall in love.