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What happens when you mix friendship, moving to a new apartment, and a denim-based collection? The result is the newest lookbook of Le Denim, a seasonless collection from the French brand 13 Bonaparte. Designed by its founder and creative director, David Sarfati, and shot by Philippine-raised photographer Allyssa Heuze, these pictures focus on the idea of creating new beginnings built on the past, as well as giving our own meaning to empty pieces.

To represent the transition onto a new collection, Allyssa Heuze thought of the idea of moving to a new apartment with your friends, and the playfulness that comes from the novelty, which makes us feel “like a kid in a new playground”. Elements such as a chair and a table are part of the setting to “convey that feeling of nostalgia, as they’re furniture we usually leave behind or furniture we first place”, she says.

Le Denim collection, which is available all year, exclusively uses denim with an “aim to celebrate the fabric, giving it more chic and timeless qualities”, tells us David Sarfati. The silhouettes show a more relaxed approach, which is the result of the creative director’s exploration of femininity through the brand’s menswear aesthetic. “We are definitely not a traditional denim brand so we function more with silhouette and volume research”, he says. The result? Keep scrolling and fall in love.

Mercedes Rosés
Allyssa Heuze

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