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"We live in a world where there is nothing natural left: no food, no clothes, not even feelings. We decided to bet on this tendency and to create a real collection of clothes." The reason why Ksenia Schnaider decided to become a designer hardly differs from her colleagues' intentions – "I just could not find clothes I wanted to wear." However, her vision of things is far from trivial. She has been sewing clothes for her and friends since her childhood, she has graduated from the Kiev National University of Technology and Design, and then she studied at Central Saint Martins and Istituto Marangoni, surrounding herself by the best of the best.

In 2004 she established democratic clothing brand X'U. And in 2011, the designer launched the Ksenia Schnaider brand together with her husband, Anton Schnaider, who is an art director at the S-I-L-A design bureau.

Her AW17 can be rightfully understood as a conceptual continuation of her SS16 one. The garments can be seen as "self-sufficient": they can be combined with any other items without losing their relevance. Also, they're made of 100% cotton and silk, and a qualitative (100%, of course!) cut. If it's a shirt, then it means it is sewed under all canons of traditional shirts; and if it's a dress, then it's the most real dress you've ever seen. At the same time, the brand's signature makes each of these clothes extremely recognizable. Take her brand jeans, for instance – photos of bloggers wearing them have appeared through all the internet.

Ksenia plans on expanding her brand, wishing people from all around the world can have access to her garments. Authentic and real.

Varvara Zotova

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