In 2004 she established democratic clothing brand X'U. And in 2011, the designer launched the Ksenia Schnaider brand together with her husband, Anton Schnaider, who is an art director at the S-I-L-A design bureau.

Her AW17 can be rightfully understood as a conceptual continuation of her SS16 one. The garments can be seen as "self-sufficient": they can be combined with any other items without losing their relevance. Also, they're made of 100% cotton and silk, and a qualitative (100%, of course!) cut. If it's a shirt, then it means it is sewed under all canons of traditional shirts; and if it's a dress, then it's the most real dress you've ever seen. At the same time, the brand's signature makes each of these clothes extremely recognizable. Take her brand jeans, for instance – photos of bloggers wearing them have appeared through all the internet.

Ksenia plans on expanding her brand, wishing people from all around the world can have access to her garments. Authentic and real.