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After many sneak previews, it is almost time. On November 3, H&M’s newest collaboration with Kenzo is launching worldwide and it is needless to say that pieces will be sold out before you know it, hence why we decided to give a little more information about the lookbook so you can already orientate which garment(s) you’d like to own.

First thing to notice in this collection is the zebra print, presented in a range of different colours, combined with florals and other typical Kenzo patterns. The collection is filled with winter pieces –for example, the thick leather jacket with pink faux shearling and the padded denim coat embellished with printed zippers– but it also features colourful t-shirts, skirts and dresses, plus of course the indispensable iconic Kenzo sweater with tiger print. Another interesting part about the collection are the non-clothing items, featuring tiger sock shaft boots, padded flip flops and tote bags referring to Kenzo shopping bags.

The wide range of products is clearly marked with Kenzo’s brand identity, but when offered by a high street retailer it not only ensures a happy present customer, it also creates an exciting platform to invite in new customers.

Sanne Nooitgedagt
Oliver Hadlee Pearch

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