Making a T-shirt with small flowers on the star garment, being the result of an idea he initially had, JW Anderson explains to us the concept of his new collection together with Uniqlo. "It represents this idea of taking something nostalgic and turning it into something free." An idea that bets on the enhancement of craftsmanship in the form of natural colours, linen fabrics and the importance given to details. And accessories, which are essential in the fashion vision of the acclaimed designer. "I think they really finish the look," he adds.
The launch of the collection also coincides with the opening of the new Uniqlo store in La Maquinista shopping centre in Barcelona. A space that keeps the minimalist and functional aesthetics promoted by the Japanese retailer, which agrees with the forecast that Anderson shares with us in our call regarding the future of physical trading. "I think stores are going to have to do more to keep going." We speak with him about the importance of tactility in a world that is increasingly inclined towards digital experiences, the return (or not) of face-to-face shows and the benefits of betting on collaborative formats between brands from different segments.