“It was important to me that the video for East End Coast had a sense of urgency and captured a feeling that was true to the song and its meaning. Inspiration came from films like Kids, Trainspotting, Beats, etc. and it's been great fun to create this world for the music to live in,” explains the singer about the video, another collaboration with director Luis Hindman.
The video takes place during a beautiful scene of a night in a club where shadows and lights intertwine to create the perfect context for the intimacy shared by some of the characters. The piece has been directed by Hindman with great taste for subtle imagery and attentive treatment of lighting. Club scenes from Blade (Stephen Norrington, 1998) and Summer of '85 (François Ozon, 2020) are brought together here to portray the rush of the unexpected, the powerful impact of a stranger's gaze that you can't take your eyes off, the unprecedented comfort of embracing a stranger in a crowd of people moving to the rhythm of shadows.