He's beloved by fans all over the world for his energy, amazing choreography and on-and-off-stage presence, as well as his unequivocal creative musical direction, for these reason Louis Vuitton has decided to make him house ambassador. But he's not only known for his ensemble work, his first solo album, Jack In The Box, came out in 2022, and he went on to headline Lollapalooza, making him the first South Korean artist to headline the main stage of a major United States festival. If you want to get to know him even better, you can now watch the documentary In The Box.