H&M Studio is a limited-edition collection of key seasonal pieces with its own dedicated design team. The autumn/winter collection of this year is full of zip-up jackets, coats and slender pants set into the sporty mood. With a clear futuristic and spatial inspiration, from dresses to jumpsuits, every single piece is at the same time a basic and a brand new item. Studio is revisited with a twist of fabrics and layers, which breathes functionality and comfort above all.
Eddie Campbell, the short-haired model, is the face of the campaign. With her big blue eyes demanding for attention, here she is with a mix and match of retro-futuristic pieces in orange, olive green, burgundy and black. From this colors’ pallet we instantly get a vibe from the 70’s, stood out by the lens of Daniel Jackson. Functionality meets, at last, the sporty side of fashion. It does not matter if you feel like a tomboy or a trendy girl, just save the date and save the money – everyone fits inside these clothes.