Iceland is the perfect backdrop for this eerie and dream-like campaign that marks the second collaboration between Gucci and The North Face, what they call the second chapter. This showcases haunting landscapes: volcanic black sand, refreshing rolling green hills and magical glaciers. Shot by French twins Jalan and Jibril Durimel, they have managed to capture the otherwordly spirit of the Nordic country.
The images hearken to a time of exploration and nostalgia, of intrepid adventurers as much as they reach for the ever-lasting outdoors trend that seems to keep ruling over the streetwear world. Through cross-category ready-to-wear garments, from soft accessories, luggage and shoes as well as, obviously, hiking boots, multi-purpose multi-pocketed backpacks and insulated jackets that make reference to the world that The North Face comes from. These combine the Colorado-based brand's nineties aesthetics, as well as Gucci's selection of outerwear that has remastered iconic styles from the seventies.
And not only do they go for that outdoor world but they come through in the preservation of it through its commitment to sustainability, one of both brands' core values. They have used Econyl, a nylon fabric created from regenerated materials like fishing nets, carpets and other scraps. Even the packaging itself, from bags, boxes and pouches, as the cardboard comes from sustainably managed forest sources, and it is fully recyclable. Every single step of this collaboration has been thought out to represent the values of both brands.
And not only do they go for that outdoor world but they come through in the preservation of it through its commitment to sustainability, one of both brands' core values. They have used Econyl, a nylon fabric created from regenerated materials like fishing nets, carpets and other scraps. Even the packaging itself, from bags, boxes and pouches, as the cardboard comes from sustainably managed forest sources, and it is fully recyclable. Every single step of this collaboration has been thought out to represent the values of both brands.
