Welcome to an idyllic world where deers, squirrels, ducks, rabbits, skunks and porcupines live together in peace and harmony with a handful of humans who’re respectful with nature and the environment. As ideal and utopic as it may sound, this is the new Gucci Pre-Fall 2020 campaign, shot by Alasdair McLellan, to show the Italian house’s commitment to the preservation of nature and wildlife animals.
Gucci’s new advertising campaign is “an ode to recovered innocence, a return to the world of children, a call to real commitment to nature and, therefore, to life”, they explain. “It is simple and direct, just as childhood should be.” Coming together to celebrate life, nature, joy, freedom and respect, we find the models playing harmoniously with toads and frogs, hedgehogs, owls and many other animals in a child playground in the middle of a lush, green area, thus reviving their most innocent, vivid memories from when they were kids. Just look at the campaign and video and feed your soul with love.
