Michele explains: “I thought about how my mother raised me as a devout worshipper of beauty. “About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies”. This is why I chose Hollywood Boulevard.” The Creative Director took on, quite literally, the concept of Los Angeles' Sunset Boulevard for this collection's runway and called it Hollywood Boulevard. In it he showcased many relevant pop culture figures – who he calls ‘divinities’ – and he now imagines what their lives look or should look like in this campaign. A life of excess.

He has created a mythology for this campaign, further elevating these already widely famous stars. It is to do with the desire that clothes, and his clothes in particular, create, the seduction they emanate. The feast actually ends with a ritualistic rave, just like Dionysius's feasts, furthering Michele's vision.