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Inspired by the festive atmosphere of the ‘90s working offices, the Italian House led by Alessandro Michele, together with photographer Mark Peckmezian and film director Akinola Davis Jr, present the Gucci Gift Giving collection. Combining two different moods – comfort and party –, the collection ranges from cosy wool jumpers to sequin dresses that will have you covered for any event this holiday season.
With a funny, somewhat quirky approach, the new campaign features a series of characters who eagerly wait for the working day to finish. But why? To finally get wild at the office’s Christmas party! Like many of us, they’re free from their formal constraints and finally reveal their inner personalities, becoming more easy-going, relaxed, talkative and open to everyone else. Thus, the Gucci Gift Giving collection reflects this dichotomy and includes a wide range of comfortable clothes, which wrap you like a wool blanket, as well as more party-oriented designs, with glimmering dresses or slick, elegant trousers and blazers. Of course, these looks are complemented by some of the Italian House’s most emblematic bags and shoes, like the GG Marmont 2.0, the Tote East/West bag, or the Gucci Tennis 1977, as well as new pieces like socks, scarfs, or bucket hats.

To celebrate the physical release, Gucci also launches a new game in the Gucci Arcade app, inspired by the legendary Arcade Conga Master, which is perfectly linked to the campaign’s concept. With this, the Italian House continues its commitment to the virtual world and expands its offer even more. In addition to all that, Gucci will start using a revamped package for when you go shopping. The new cardboard bags and boxes, made of more sustainable materials, come in an elegant green with the Gucci logo engraved in black.

Blanca Roca Porta
Creative Director
Alessandro Michele
Artistic Director
Christopher Simmonds
Mark Peckmezian
Akinola Davies Jr

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