It's a conversation between the past and the future of the brand, reflecting on Gucci's presence in the culture and its history from its inception to its current situation. First off, the silhouettes remind us of the eroticism brought by the brand in the '90s and early 2000s by Tom Ford, but the colour palette is very 2010s. From the mini mini skirts to the several garments which remind us of lingerie seen in sheer fabrics and embellished lace or even the crystal-encrusted GG metal bra.
It is a collection that plays also with volumes and dimensions, through big and small two-piece sets, and oversized knits in brushed mohair, coats and lapels made of shearling or vibrantly-coloured faux fur. The classic Gucci loafer is also present but it has been elevated on rubber soles and even the snow boots from the 1960's ski collection has made a comeback. And let's not forget a nod back to the present with boxing boots and basketball sneakers that come from sportswear – sportswear or streetwear being extremely important to luxury fashion nowadays.
A show that analyses the House's archive as well as the inner workings of it all. In the middle of the set you at the Gucci Hub you could find elevators that transport the models from inside the building onto the runway, showing us a glimpse of the creative process behind the collection. From the archives, where ideas come from, and the ateliers, where they are developed, to the runway. They even managed to honour an archival icon through the Jackie bag, which appears in its original shape although the construction has been softened and adapted in two-tone colours with a GG-embossed leather.