“I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life,” Creative Director Alessandro Michele explained. “I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life.” Through disposable cameras, their phones or more professional cameras, the models recorded themselves in a playful, naive way, giving the campaign a sort of sweet, homemade tape celebrating youth and freedom.