As much as it is a time for rest and relaxation, it is also a time for meetings with friends and events. Gucci knows this, and to meet our needs, it presents Après-Ski, where two main aesthetics, sporty and elegant, come together in pieces that evoke the most characteristic codes of the Italian house. A reinterpretation of classics along with modern icons that promise to elevate the charm of the festivities.
Set in a dreamy alpine resort, our characters gather to enjoy the typical activities of an ideal ski day, embodying the perfect après-ski life. The comfort and warmth of the gathering, despite the cold setting, are perfectly portrayed in Mark Peckmezian's snapshots and Akinola Davies Jr.'s video, where retro aesthetics and cosy tones project the same comfortable feeling that the garments give to the wearer.
The selection includes old favourites such as the iconic Gucci Horsebit 1955, the Gucci Diana, and the GG Marmont adapted to the colder temperatures in their more wintry versions with wool finishes or entirely in shearling, as well as new additions to the Valigeria universe such as the aluminium hard cases created in collaboration with Italian luxury luggage brand FPM Milano.
New pieces and accessories from the brand's collaboration with adidas also wrap the models in soft, retro cardigans and padded bomber jackets, as well as accessories ranging from chains and bracelets with both logos as pendants to bags and trainers representative of the two houses. Ski masks from the Gucci Eyewear line with iridescent lenses are the perfect finishing touch to complete our dream winter attire.
