Gallery Kamel Mennour
Latifa Echakch — Les Géants
This French born artist, now living in Switzerland, is using her work to communicate issues regarding individual and cultural identity, but also to highlight socio-political changes that create new challenges for our society. Characterised by the use of simple, yet always impressive gestures and materials, Latifa connects subject to final artwork. With Les Géants she’s created figures up to four meters tall that symbolise representative characters, like a king and queen. By removing them from their original context –being carried through festive parades– and giving them an unidentifiable skin colour, it makes you question the familiar elements that are absent and it makes you look at the giants from another perspective.