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Berlin is a creative capital known for its young mindset – therefore, at the very beginning of its fashion week, the winners of the European Fashion Award FASH 2016 were presented in the massive halls of the Neues Museum. This award (with a value of 200,000 euros) recognises and bets on the talent of young designers, becoming an unrivalled help in the journey towards a fashion career. The theme of this year’s competition was “Change,” as today digital transformations like web shops, live streams and Instagram are re-shaping the industry radically. And the seven winners of FASH are shaping this change, each of them contributing to a new era where fashion is more sustainable.

The first prize of the Award Winners-Student Category went to design duo Flora Sophie Taubner and Lars Dittrich. Their womenswear collection, Beauty & Duty, focuses on the aesthetics of imperfection. It’s inspired by the post-war period and aims to help customers to a deeper awareness of their clothing.

The second prize was well deserved by Julian Weth, with a dystopian collection inspired by the economic crisis, and it was followed by a third prize that went to Aylin Tomta, who looked at India and its folklore for inspiration.

Of the Graduate Projects Category, the winner of the first prize went to Katharina Buczek, from The Royal Danish Academy of Fine Arts. The jury, consisting of, Margareta van den Bosch, creative director at H&M, and Antonio Cristaudo, among others, loved the fact that Katharina’s collection confidently brought together a range of different styles in a coherent men’s collection.

The second prize went to Agnė Alaburdaitė and her experimental unisex collection, Division by Zero. And Rani Maria Lange, took home the third prize of this category with a functionalist, strongly German collection.

You will be able to see all winning projects, through a series of short films, in the underground station of Friedrichstraße (Berlin).

My Maanmies
Martin C. Welker & Ulf Büschleb

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