Disentangling and exposing issues such as the entertainment business, advertisement, bigotry, racism, and mass consumerism, they explain through Herzog's text that “Everyone feels like this little penguin, running away from the crowds, seeking for their places of belonging, saying a general fuck you to the patterns and mechanisms that participate in numbing the seriousness of what is going on in the world today.”

With everything from fictional sculptures created by Isaac Lythgoe, which analyse how the details of mythology and pop culture flirt with power, to Cai Zebin’s surrealistic paintings, the exhibit offers a labyrinth of humorous critique on sanitary issues, political schemes, and our complex relationship with capitalism and Western culture.