With the second wave hitting countries worldwide, a growing sense of anxiety is taking over. And that is affecting everyone, fashion designers included. “The singular moment we are going through made me reflect with renewed interest on the link we, as humans, have with the natural world, and the actions we can take in order to minimize our impact on the whole ecosystem. This is why the Fall/Winter 2020 collection is focused on upcycling,” says Loewe’s creative director, Jonathan Anderson, about the House’s latest release – Eye/Loewe/Nature, a collection “of technical essentials designed to dive in to nature.”
“The Loewe man, in my vision, is an escapist just as much as he is practical: someone who loves adventures, of any kind, and has a fondness for the great outdoors,” Anderson continues. “These two elements come together in the Eye/Loewe/Nature collection.” First launched in 2019 with a campaign starring British actor Josh O’Connor, the new release continues the “growing selection of outdoorsy staples: parkas, windbreakers, fleeces, jumpers, shirts, t-shirts, hiking boots and accessories.”
For Fall/Winter 2020, Anderson has focused on upcycling, thus giving a second life to used garments and accessories. “I love the idea of repurposing something that already had a life: it reminds me of the transformative power of creativity,” he says. “Using existing sources also gives unicity to each piece, which is a very warm trait, akin to my proclivity for craft.” So what types of materials has Anderson repurposed? Military tents, flannel check shirts, army jackets and vintage fleece jackets, as well as upcycled cotton derived from production discards, and polyester derived from recycled plastic bottles.
“The main story this season has a military inspiration that is a matter of materials, camouflage motifs and shapes such as parkas, patch-pocket hooded shirts, cargo shorts and trousers,” the creative director explains. “Shapes and colours wise, the collection is loose and organic, with occasional bright flashes for a slightly psychedelic effect, which is highlighted by the eye logo, both as print and an embroidery,” he adds. “Eye/Loewe/Nature to me is Loewe at its most grounded and pragmatic, with an inspired eye. It has a timeless aura and a feeling for nature that is very important right now as an invitation to free our minds with new adventures,” he concludes. The collection is already available on Loewe’s website, so go check it out!
For Fall/Winter 2020, Anderson has focused on upcycling, thus giving a second life to used garments and accessories. “I love the idea of repurposing something that already had a life: it reminds me of the transformative power of creativity,” he says. “Using existing sources also gives unicity to each piece, which is a very warm trait, akin to my proclivity for craft.” So what types of materials has Anderson repurposed? Military tents, flannel check shirts, army jackets and vintage fleece jackets, as well as upcycled cotton derived from production discards, and polyester derived from recycled plastic bottles.
“The main story this season has a military inspiration that is a matter of materials, camouflage motifs and shapes such as parkas, patch-pocket hooded shirts, cargo shorts and trousers,” the creative director explains. “Shapes and colours wise, the collection is loose and organic, with occasional bright flashes for a slightly psychedelic effect, which is highlighted by the eye logo, both as print and an embroidery,” he adds. “Eye/Loewe/Nature to me is Loewe at its most grounded and pragmatic, with an inspired eye. It has a timeless aura and a feeling for nature that is very important right now as an invitation to free our minds with new adventures,” he concludes. The collection is already available on Loewe’s website, so go check it out!
