During the Dutch Design Week
in late October, the city of Eindhoven, which usually keeps a low profile, goes through a radical transformation: it becomes vibrant, exciting and bursting with creativity. Design and art exhibitions are organized in every corner of the city, in particular in the old industrial area –Strijp-s
– that once belonged to Philips. For ten days Eindhoven literally becomes the City of Cool.
Every respectable City of Cool has a school. In Eindhoven the School of Cool is the Design Academy
, and that is the first place to go in order to answer our initial question. The Design Academy’s graduation show showcased an impressively large number of projects. During their academy years, the students choose to deal with different man-related matters such as communication, identity, well-being, public/private and mobility. By questioning and researching they develop answers to practical and emotional needs, blending them new technologies and innovative materials.
Reflecting on the lack of intimacy with the surrounding ambient, Sara Lundberg created Yaris
, a soft fuzzy table lamp which changes the intensity of the light according on how you stroke it and pet it. As awareness of overproduction in the fashion industry grows, Julia Bocanet presents her Distilled Wardrobe
: a few beautiful items with increased wearability, such as a pair of trousers that turn into a skirt when twisted. Still within fashion, but this time focusing on body perception, we find Debora Dax and her Ddress Transition
, a collection of loose fitting garments especially created for M to F transgenders, carefully designed to emphasize their new feminine figure and to minimalize the discomfort of wearing clothes which usually have too tight shoulders, too short sleeves and too wide hips for a body that was originally the one of a male.