Elisa van Joolen — One-to-One & Invert Footwear
If you cut clothes of high-end brands and rearrange them with mass-produced ones, will the identity of a fashion label still be visible? Where does this identity begin and where does it end? For her project 11”x17”
, Elisa van Joolen
cut 11x17 inches from garments and rearranged the different brands, to highlight how consumers mix and match in everyday life. For the Invert Footwear
project, Van Joolen turns Nike and Converse sneakers inside out to see what remains of the brand identity. And in her latest project One-to-One
, she inked items of brand name clothing and used these to print on other pieces. In her work, Elisa breaks the hierarchy of fashion labels and allows us to question the status a brand label conveys by seeing its actual, material properties.