“The advertising campaign reflects on Dior’s past and future in a cool, timeless way”, states Jones, the Artistic Director of Dior menswear. Mixing the French house’s heritage codes, Monsieur Dior’s personal favourites, and Kim Jones’ contemporary interpretations of them, the Summer 2020 collection is defined by its classic yet updated (and upgraded) aesthetic. Pastel colours like pearl grey, pale pink and beige are contrasted with white, blue or even hot pink – especially on a pair of shoes whose print resembles a watercolour painting. In addition to Dior’s clothes and garments, ranging from newspaper-printed bomber jackets to Dior oblique-printed shirts, the campaign also features garments and accessories made in collaboration with Daniel Arsham – like a jumper with a cracked Dior logo – or with Rimowa – like the Cabin and Trunk suitcases, or the Hand Case and Personal Clutch.