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Steven Meisel shoots yet another campaign for Dior Men. This time, it’s the Summer 2020 collection, which Kim Jones presented just a few months ago in Paris. Staying true to his artistic approach, he collaborated with renowned American artist Daniel Arsham. The so-called ‘archaeologist of the future’ built the show’s spectacular scenography and contributed to the garments and accessories with his past-meets-the-future aesthetic, and for the campaign, he also contributes with an eroded sculpture in stainless steel and pierced quartz crystal based on Delorean, the time-travelling car from Back to the Future.
“The advertising campaign reflects on Dior’s past and future in a cool, timeless way”, states Jones, the Artistic Director of Dior menswear. Mixing the French house’s heritage codes, Monsieur Dior’s personal favourites, and Kim Jones’ contemporary interpretations of them, the Summer 2020 collection is defined by its classic yet updated (and upgraded) aesthetic. Pastel colours like pearl grey, pale pink and beige are contrasted with white, blue or even hot pink – especially on a pair of shoes whose print resembles a watercolour painting. In addition to Dior’s clothes and garments, ranging from newspaper-printed bomber jackets to Dior oblique-printed shirts, the campaign also features garments and accessories made in collaboration with Daniel Arsham – like a jumper with a cracked Dior logo – or with Rimowa – like the Cabin and Trunk suitcases, or the Hand Case and Personal Clutch.

David Valero

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