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It’s always a pleasure to see two powerhouses team up. This time, the match made in heaven (or somewhere between Paris and Seoul) brings together Dior Men and Jimin, member of the acclaimed BTS music band. The popstar sensation is fronting the Spring 2024 campaign by the French Maison, shot by Alasdair McLellan. And it’s a delight!

Set in a lush, bucolic landscape, the British photographer captures Dior’s ambassador Jimin for the upcoming season’s campaign. In it, the Korean singer, dancer, and composer looks dapper and preppy in buttoned-up shirts, modern tailoring, knitwear in soft colours such as twisted turtlenecks or cashmere pieces such as removable scarves, as well as accessories like the Hit the Road backpack. For the Spring 2024 collection, Kim Jones also revisits the Maison’s signature, which is displayed on a beige sleeveless sweater or the CD diamond, now transformed into a diamond-shaped motif.

David Valero
Alasdair McLellan

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