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Elegance, class and desirability. Those are the key elements which make up the Dior man. Redefining the luxurious codes of the house by exploring a sportswear meets tailoring collection, Dior imagines modern day masculinity with none other than their world-known brand ambassador Robert Pattinson.

The actor and model is shot by fashion photographer Rafael Pavarotti wearing the new collection behind a backdrop of contrasting block red, yellow green and blue colours. Merging streetwear-inspired clothing whilst referencing the luxury house’s rich history has been a key element to Kim Jones’ design aesthetic under creative helm of the menswear line. For his spring collection, masculinity is yet again reinvented through the use of logo-adorned sweatshirts and zip-ups, cashmere button-ups and a wide array of sneakers as well as shoulder bags. The campaign offers insight into Jones’ vision and Pattinson’s embodiment of the Dior man.

Juliette Eleuterio
Rafael Pavarotti

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