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Following the jaw-dropping, futuristic and eye-blinding setting of the Pre-Fall 2019 collection’s presentation in Tokyo last November, photographer Steven Meisel has captured Dior Men’s new campaign in a crossfire of laser beams. Robotic influences, a logo created by artist Hajime Sorayama, or a limited-edition collector’s piece of the revamped Saddle bag for men also star in the colourful campaign.

Kim Jones’ ode to Japan and its duality – the country is known as a place where the future meets tradition – is hard to forget: a giant sculpture by Hajime Sorayama witnessed the show surrounded by hundreds of laser beams that turned the venue into a sort of spacecraft/nightclub from the future. And so did we. Lots of glimmering pieces mimicking the metallic surface of robots and all things technologic, prints with cherry blossom tree flowers (aka sakura), and many elegant, sartorial pieces. This campaign includes them all.

Styled by Melanie Ward, the five models showcase very emblematic and representative looks of the collection, including, among others, the opening look (a head-to-toe grey ensemble with a turtleneck jumper featuring Dior’s logo by Sorayama and machine-like details), others showcasing the modern take on sartorial pieces (seen in a long, double-breasted black coat or in a light grey blazer constructed with the asymmetrical tailleur oblique technique), as well as more daring outfits (like the full look consisting of a shirt, jacket and shorts with the print combining sakura flowers and Hajime’s robots, perfectly accessorized with the limited-edition collector’s Saddle bag). Spring is here, and we’re happy about it; but how about we fast-forward quickly to when we can purchase the entire collection? 

Arnau Salvadó
Steven Meisel
Art Director
Ronnie Cooke Newhouse
Melanie Ward
Make up
Pat McGrath
Guido Palau
Chris Kojiro, Ludwig Wilsdorff, Lukas Gomann, Taemin Park, Serigne Lam

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