French-Moroccan designer Charaf Tajer from Casablanca signs this new campaign alongside luxury jewellery brand Bulgari. With accessories embroidered in Bulgari’s rhinestones, the tennis court is the scenery from which they present the seven pieces which will be released in two drops through Après Tennis and Mosaic Story.
This collaboration enters the world of Serpenti Through the Eyes Of, a series that, ever since 2017, has been capturing the metamorphosis of the serpent – the jewellery brand’s symbol. The pieces, which go from jewellery boxes to tote bags, present both brands’ DNA and mix sportswear inspiration and artistic heritage through both collections. From the French appreciation for tennis to Bulgari’s Rome, the collaboration will be sold worldwide on April 20, although it will be available online from March 31.
