Casablanca took a bold step forward during Paris Fashion Week presenting their Fall/Winter 2023 collection, For The Peace. Transcending the realm of clothing, the collection became a vessel for a powerful narrative that must be shared. Born out of a profound personal experience in Damascus, Casablanca’s AW23 collection sheds light on the shadows to celebrate the beauty, resilience, and love that persist even in the face of conflict. Creative director Charaf Tajer’s journey to create For The Peace began with a transformative visit to Syria, where he encountered the vibrant and defiant spirit among the Syrian people. He saw not just existence, but life, love, and celebration in the midst of misfortune. It was a story that needed to be told, not only from the perspective of darkness but also from the perspective of light, beauty, and art. And hence, the For The Peace collection came to live.