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Following his passion for craftsmanship, hand-made and delicate work, art, culture, and the feeling of being home, Jonathan Anderson has remodelled a three-storey heritage property on London Mayfair’s New Bond Street and turned it into the new Casa Loewe, the Spanish house’s flagship store in the British capital.

“The shop should feel warm and domestic because fashion exists in the domestic environment – and this can be conceptual”, Anderson has told British Vogue. “As much as we live in the digital world, clothing needs to be able to exist inside a space for people to understand its emotional personality”, he keeps on reflecting. His words couldn’t be truer. Loewe’s Creative Director has been working unceasingly to put artisanal work, craftsmanship and traditional skills at the forefront of his and the house’s practice.

This obsession is present in every corner of the newly inaugurated Casa Loewe. Dominated by the use of natural materials – cast concrete walls, wood panelling, poured concrete floors and curtains made from linen –, the venue is dominated by a ‘floating’ spiral staircase, a cylindrical panoramic lift with brass detailing, and a space dedicated especially to the capsule collections and art projects. Even more important are the several artworks that Anderson has hand-picked from Loewe’s collection.

In a well-balanced array of contemporary art, design, and craft (including painting, sculpture, furniture, etc.), London’s Casa Loewe currently exhibits the artworks of fourteen different artists, from sculptor William Turnbull to photographer Alair Gomes, to Ernst Gamperl, who won Loewe Foundation’s Craft Prize in 2017, and Anthea Hamilton, a long-time collaborator of the Spanish house who’s also participating in this year’s Venice Biennale. “I’ve always wanted to create a cultural space where art, fashion, craft and experience can meet”, Anderson says.
Casa Loewe is now open at 41-42 New Bond Street, London.

Words
Arnau Salvadó

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