"We just called our friends, put our t-shirts, took some pictures on iPhone and used Instagram" - said the young Russian designers Rita Nesterets and Dima Melnik. Suddenly appeared brand called CAPS LOCK became extra-popular in Moscow in one week.
Why? It's simple: Russian guys stamped funny prints of Russian politicians, drugs, money and the landscapes of Moscow on white t-shirts. Each t-shirt has only three copies - the probability of meeting someone wearing the same one is very miserable. "We didn't have money and free time to make a glossy shoot, honestly, we didn't need it. We launched a website, drawed prints and shooted a lookbook in few days". You should have a good sence of humor to wear these t-shirts. "Holy-shit" is our favourite one.
