CookiesWe use cookies to make it easier for you to browse our website. If you, as a user, visit our website, it is our understanding that you are granting your consent to the use of cookies. You may obtain more information on cookies and their use hereOK

"We just called our friends, put our t-shirts, took some pictures on iPhone and used Instagram" - said the young Russian designers Rita Nesterets and Dima Melnik. Suddenly appeared brand called CAPS LOCK became extra-popular in Moscow in one week.

Why? It's simple: Russian guys stamped funny prints of Russian politicians, drugs, money and the landscapes of Moscow on white t-shirts. Each t-shirt has only three copies - the probability of meeting someone wearing the same one is very miserable. "We didn't have money and free time to make a glossy shoot, honestly, we didn't need it. We launched a website, drawed prints and shooted a lookbook in few days". You should have a good sence of humor to wear these t-shirts. "Holy-shit" is our favourite one.

Dima Shabalin

ic_eye_openCreated with Sketch.See commentsClose comments
0 resultados