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Always looking forward to reviving an initiative that emerged in the early 2000s, Camper reactivated The Walking Society at the end of last year. A series of publications launched in 2001 in which they invited us to discover different regions of the Mediterranean, a fundamental pillar of their identity. Now, they unveil their tenth issue, dedicated to one of the cultural, social and historical epicentres of the region: Sicily.

There are verbs that have gained special importance during this year marked by the pandemic. From the relevance of communicating to the simple fact of being, understood as knowing how to keep connected with the present moment as a way of not anticipating future and uncertain events. And walking, an action closely linked to optimism, action and hope. If you add to this last verb the fundamental value of people and society as a whole, agents of change and protagonists of the life cycle, it results in a project that Camper already dared to materialise twenty years ago under the name of The Walking Society, at a time when the product tended to take precedence over consumer emotions under an aggressive sales strategy.

But for an emotionally charged action to go ahead, it must be consistent with the brand DNA. And Camper has proven to be aware of this, immersing us in the Mediterranean, its birthplace, and delving into stories that have something to contribute to its global community. Sicily is the chosen location to celebrate its tenth issue. No more and no less than an island that serves as a meeting point between continents, and where being, communicating and walking converge harmoniously in the form of characters to whom the brand has wanted to pay a heartfelt tribute.

From Fabrizia Lanza, who still works in the cooking school that she founded with her mother, claiming its connection to agriculture, to Alessandro Viola, one of the best representatives of wine in Sicily for leading natural methods and artisan production. They are joined by Igor Scalisi Palminteri, with a personal story that deserves to be told in which spirituality and art are very present, and Francesco Moncada and Mafalda Rangel, the Italian-Portuguese tandem founder of their own architecture studio. All of them are photographed and interviewed in this new publication, closely and without artifice. And all this is accompanied by several illustrations of the most characteristic animals of the island, by Michele Papetti. A sign that combining art and culture in a coherent way is a winning bet.

David Alarcón

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