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Stripped back and personal in true Calvin Klein fashion, the American apparel brand enlists a range of youth and culture trendsetters for its latest campaign shot by famed photographer Alasdair McLellan. Actor and art director Chloë Sevigny, musician and actor Dominic Fike, K-pop superstar Jennie from Blackpink, actor Yahya Abdul-Mateen II and model Lila Moss are amongst the many talent captured sporting a range of denim and loungewear.

Comfort encourages confidence at Calvin Klein, as the new campaign features a new range of underwear which uses new technologies for wire-free bras and seamless knits. Minimalist and intimate, the campaign also shows a new embossed logo on its clothing, which has been designed with a sustainable approach, using ethically sourced cottons and fibres. Through its 90s inspired looks, Calvin Klein captures the spirit of the youth, accommodating to their wants and needs.

Juliette Eleuterio

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