You’ve probably seen Jacquemus’ Bambinou bags strolling through the streets of Paris or becoming giant inflatables on an idyllic Mediterranean beach. That’s because the geniuses behind the successful brand’s marketing team love to mess up with our brains, constantly making us wonder what’s real and what’s not. The same thing happened when the first images of the new ephemeral Café Fleurs in Seoul, South Korea, popped up on our Instagram feed. Did they really build a café with the shape of one of Jacquemus’ most iconic handbags? Of course they did!