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We have all been expectant waiting to see what Matthieu Blazy's first campaign for Bottega Veneta would look like, and we're not disappointed. Pulling in a cross-generational cast – from Anok Yai and Mariacarla Boscono to Emma Balfour – that actually wore the collection on the catwalk, making this a forty-one image campaign shot by different photographers mainly shot on film, spanning weeks; this is quite an ambitious feat for the first-time Creative Director.

This shows a collective viewpoint from their Fall/Winter collection, a mix of up-and-coming and established photographers, like Malick Bodian and Solène Şahmaran Gün, an alchemic repertoire of images that brings a fresh perspective to the heritage brand. From highly-constructed pictures to glamorous ‘moving snapshots, this is quite an odd but obviously really interesting proposal for the brand. In Blazy's own words: “Bottega Veneta is in essence pragmatic because it is a leather goods company. Because it specialises in bags it is about movement, of going somewhere; there is fundamentally an idea of craft in motion. It is style over fashion in its timelesness. That is part of its quiet power.”

So Blazy's trying to show the beauty of the movement that comes from travelling and carrying these leather goods, the power that comes from it and that obviously inhabits the models that are wearing the garments in the images. Although it honestly feels like the point of it is to not make a point, it's an understated statement about showing a diverse range of images and looks to see what Blazy can eventually bring and what his legacy can look like without defining his, hopefully, long career at the brand's helm, for the moment. Only time will tell that.

Mercedes Rosés

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