We already said it at the time when we attended its Spring/Summer 2023 edition four months ago. Berlin Fashion Week is carving out a well-deserved place for itself in the circuit of essential cities for fashion professionals due to its commitment to sustainability, its perfect synchronization between young creators and established brands, and its spectacular cast that shows an honest search for diversity. Since the impact of 202030 – The Berlin Fashion Summit
has in the perception that people have of this fashion week as the axis of environmental responsibility in the industry at an international level, a movement that Copenhagen continues to lead today, until the celebration of the anniversary of Premium Groups fairs, which have been a fixture in the fashion calendar for 20 years and whose portfolio includes two fashion trade shows, Premium
Many events and presentations took place throughout the five days of this latest edition of Berlin Fashion Week, from 16 to 21 January. And it’s precisely this balance achieved between the different forces of German fashion, driven by the platform's direct invitation to some selected Ukrainian brands to participate and the holding of parallel activities that favour networking and synergies, which makes this event a real meeting point. The eighteen participating brands once again demonstrated that Berlin fashion has a lot to say and that Germany should not be overlooked in the eyes of industry experts.
Although many brands have managed to make their presentations effective vehicles for transmitting messages, along with impressive staging and outstanding collections in terms of quality, technique and meaning, there is always room for improvement. The locations chosen by some of the designers, even if they fit the main idea of the collection, were sometimes too far from the city, making it difficult to access or making it impossible to attend the next show on the program. Or the excessive waits in some of the shows. Taking into account the dizzying pace of these five days, any delay or obstacle provokes lots of inconveniences, and this should be taken into account.
Nor is it enough to present good collections on the catwalk. A fashion show is finally a way of making a brand's message tangible, expressing its vision, and how they run its business. And in this message transmission ecosystem, communication also plays an important role. Something that some brands have shown not to take care of, at least not at the same level as their technique or design. In this edition, we have come to see some presentations whose format was conspicuous by its incoherence, such as a show in which some guests saw the parade standing up and were invited to leave right after while a selected group of attendees were having lunch there generating an incongruous narrative.
Bravo to those brands that continue to champion inclusion, democratization and responsibility in fashion. Let’s explore these ones, highlighting the wonderful work they are doing and their successful presentations. Here are our top six, keep reading!