Their particular aesthetic imaginary has captivated the younger generations, having managed to respond to the demands of an increasingly demanding public. Making modernity and innovation their emblem, Balenciaga has not renounced tradition and the preservation of its legacy. And their new store in Barcelona is a good example of this philosophy in which past, present and future meet. Betting on materials such as extruded aluminium, glass and steel, and maintaining the original walls of the establishment, the Maison provides the note of softness and distinction in the form of a logo-carved blue wool, reminiscent of the setting in which they presented their Spring/Summer 2020 collection, inspired by the European Parliament. Come and discover their new store!