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Founded in 2007 in Cologne (Germany), and now based in Berlin, ARMEDANGELS is a sustainable fashion brand pursuing ethical practices throughout its production chain. The brand has a comprehensive product that caters to both men and women, available at a price that won’t break the bank. Ballin' on a budget, with a conscience. “I didn't start ARMEDANGELS to make fashion, but to make change for the planet and people,” says Martin Höfeler, founder and CEO. Since day one, the brand has been built upon three strategic pillars: circularity, sustainability and social responsibility.

ARMEDANGELS is about sustainability. For many, environmental awareness is just a trend. But this Berlin-based brand refused to accept fashion contributing to destroying the planet. From the simple idea of printing T-shirts and collecting donations for charity projects, they have grown into a company that is now one of the largest eco and fair fashion companies in Europe. Durable fashion with a modern minimalist design to extend the life of their garments with a new purpose. Recycled materials save water and energy and reduce textile waste. Because the fashion industry is dirty but ARMEDANGELS are not.

ARMEDANGELS is about innovation. They have launched not only RA denim, the most sustainable jeans yet but also a collection consisting of shirts, trousers, jackets, accessories and some unisex products which remind us of the authentic original dark indigo hue and avoid water waste and toxic chemicals. They also offer activewear, loungewear, knitwear edits and outerwear as a new product category in Autumn. A radical return to its roots implementing state-of-the-art technology such as the Closed Loop project or the Circular Tee, with a circularity.ID® or NFC tag sewn into the sleeve.

And last but not least, the brand is about social responsibility. The German brand fights climate change throughout its supply chain management and is also committed to shining a spotlight on issues from around the world. They will be launching a limited-edition shirt supporting the fight against the injustice of fast fashion. All proceeds will go to The National Garment Workers Federation in Bangladesh. The Solidarity Series use its power to support others that fight to make a difference. ARMEDANGELS was born to secure a safer and fairer future but they don’t just stop there and every step of their way is a radical call to action.

Jorge Lorenzo

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