Based in Stockholm, Arket has been a reference of the Nordic style not only for their limited and exclusive ready-to-wear collections for womenswear and menswear but also their selection of essential items and home decor, a large selection of products displayed in a Nordic-inspired space that embodies the brand’s heritage – outstanding the conventional market with unique experiences like the vegetarian café at their stores. Arket’s concept comes from the idea of creating a functional space that inspires and simplifies good decisions for a more pleasant daily life.

Following their brand codes, the modern-day market in Milan will balance the lifestyle space with their meticulous selection of ready-to-wear and accessories for women and men, children’s clothing, body care, and interior design. In addition, a new focus for the store is on sight: displaying their timeless pieces and also new collections that express the latest fashion trends.

“We are very happy to announce the first opening of a new store in Milan and to finally enter the Italian market with a physical space. For me, Milan is synonymous with quality and craftsmanship, making it one of our most anticipated openings to date. We look forward to meeting our Italian customers and building a closer relationship with fashion lovers,” says Pernilla Wohlfahrt, CEO of Arket.

On the other hand, the store will provide the customers with a healthy experience with the Arket Café, a mission to promote natural flavours and healthy ingredients – the café will be run by acclaimed Swedish chef Martin Berg, offering a vegetarian menu, seasonal pastries, and specialty organic coffees sourced from some of the best regions.

Spring 2024 promises a lot already for Arket, from a wide assortment of fashion, food, fragrances, and functional items for the home to unique experiences for customers, elevating the traditional shopping experience.